Chris Wallace

VP of Experience Design at 10up

The Walking Dead Story Sync

Our team at Lift UX was very privileged to be able to work on this project for AMC Networks® in 2012. Second screen experiences are now the de facto standard for television shows across the board. I’m proud to say that we were able to influence this space heavily and also work with shows we were actually invested in.


I had the privilege of chatting with Carrie, Suzette, Nick, Chris, Jason, and Steve about commercial WordPress themes, which is one of the things I’ve been writing about on my blog lately. Watch the episode below and make sure to subscribe to WP Watercooler here. (more…)

Calculating the Profitability of WordPress Themes How to Decide if Selling Themes is Right for You

This post is a response to Chris Lema’s post titled, “Four mistakes WordPress theme vendors make.” Chris makes some fantastic points about theme companies that I must reiterate here and also expound upon.


If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.

– Simon Sinek

Is Offering Unlimited Vacation Just a Marketing Ploy?

At Lift, we have an unlimited vacation and sick day policy. To most people, the immediate reaction is, “I wish my company offered unlimited vacation.” To others, their intense jealousy offers another opinion, “you could never take ‘unlimited’ vacation days. You’d get fired.” (more…)

I made a guest appearance on the WPBacon podcast on June 12th along with Brian Gardner, Drew Strojny, and Stephen Cronin to talk about WordPress themes and where we think things are headed. It was a fantastic group to discuss the topic and I think it’s a valuable video for anyone making, selling or really using commercial WordPress themes. Take a peek below:

You Need to Stop Selling WordPress Themes or at least realize you're doing it all wrong

Philip Arthur Moore wrote a great article about how theme developers are “ruining WordPress” by selling broken or hard-to-use themes resulting in users moving away from WordPress because they think the problem is the CMS rather than the piece of crap theme they just purchased. It was a post that discusses some of the issues with building a theme just to sell it, rather than researching the needs of website owners and building comprehensive, end-to-end solutions.


Are WordPress Themes a Commodity?

There are a growing number of WordPress minds drawing the conclusion that the WordPress theme market has reached commoditization. The general consensus is that themes are easy to acquire or build and lack differentiation in a saturated market. Being a theme developer, I agree with this line of thought and want to explain why this has happened and what themers should do to create a sustainable business with WordPress themes.


The Five Types of Conference Attendees

Photo Courtesy of the Austin WordPress Meetup

Are you a conference-lover? Someone who gets amped to interact with other people and learn new things about your craft? Perhaps you’re just a passive attendee. Your  company decided you deserve to go to Scranton for the latest conference on Microsoft SharePoint and you go along because, well, it’s free and it gets you out of your cubicle for a couple brief days. Better than listening to Joan’s cubicle radio playing Celine Dion on repeat.


Introducing the Worldview Theme: Beautiful Storytelling

We’ve been hard at work on a new theme at UpThemes called Worldview. This theme is the result of months of hard work, tweaking and refining the design to pixel perfection. My goals for the Worldview theme were simple.